Microsoft CRM is a software solution that helps companies build more profitable customer relationships through increased sales effectiveness and more consistent customer care. Microsoft CRM is designed specifically for midmarket businesses, enabling them to handle a full range of sales and customer service functions. Microsoft CRM is a complete customer service solution that includes a full software suite plus hands-on assistance with installation, customisation and maintenance, as well as an array of optional services and support from Microsoft technical support services.

Microsoft Dynamics Ax CRM (Customer Relationship Management) is a sub-module of Dynamics Ax. Ax CRM saves data in one place, ensuring one centralised database where individuals and departments are able to share information effortlessly. For example, the sales manager can access projects, invoices, order history, and current revenue immediately, which leaves the sales team free from having to generate special reports. The result is better pipeline management, improved control and co-ordination of sales force activities, and an overall view of contact with customers.